BASKETBALL GAME SHOWN IN THEATERS -- IN 3-D
Monday, March 31 2008
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For the first time, a basketball game has been televised in high-definition 3-D to a theater audience. The game between the Los Angeles Clippers and the Dallas Mavericks was transmitted live via satellite from the American Airlines Center in Dallas to Landmark Entertainment Group's Magnolia Theater in Dallas. Both the Mavericks and the theater are owned by former Internet entrepreneur Mark Cuban. About 300 invited guests wearing 3D glasses watched the game on a 42-foot screen. In a statement, Andrew Stucker, director of Sony Electronics' digital cinema systems group, said, "Our 4K projection technology again proved that it is the perfect complement for alternate content, taking the movie-theater experience to a new level and transforming an audience from viewers into virtual participants. Even courtside seats couldn't deliver this type of action and excitement."
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